Graphic designers use the font in their projects. The designer created this font to give users some more options to choose from. North American Graphic Design adopted the font as a standard from its initial release. Rapha Cycling Wear used this font for its branding. Several companies currently use this typeface in their logos, including UPS and Target. You can use the Trade Gothic font for logos and body text. Also, you may use this typeface for posters, packaging, or book covers. Trade Gothic is a very popular font for the newspaper industry and advertising, combined with Roman text fonts. The usage of the Trade Gothic font has come a long way. This irregular font style is more popular with designers because of its exceptional look. It became a worthy competitor to the famous font family, Helvetica. The Trade Gothic font style has an earthy naturalism with a non-unifying structure, unlike other Sans Serif fonts like Helvetica Font and Universe Font. The font also created an impression better than the quirky grotesques from the end of the 19th century. The designer, Jackson Burke, was director of type development for Mergenthaler-Linotype in the USA and worked on the font from 1948 to 1960 in further weights and styles. #Trade gothic fonts for free#The Adobe font family also provided this font for free to Creative Cloud customers. The font has a regular, bold, black, medium, and condensed with matching italics. The font family contains 14 styles under the weights and widths. It is a Sans Serif typeface with three weights and three widths. The typeface has been used many times as a substitute for Franklin Gothic. It is considered a classic font for any designer to have in their collection. Trade Gothic is an elegant, versatile typeface created in the early 20th century by Jackson Burke.
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